Guest blogging: the most underestimated link building method
Guest blogging is one of the link building methods that is still underestimated. That’s a pity, because valuable links are very important and especially if they are created in a natural way.
Link building is time consuming, but it does lead to success if, for example, you go guest blogging and use different channels, such as relevant blogs and news channels.
Good reasons for guest blogging
Linkbuilding is an excellent reason to go guest blogging, but it gives you even more advantages.
By writing a guest blog, the information is also read by other visitors, who can click on the link and otherwise might never have reached your website.
Another reason is that you write a blog with knowledge. If you do that regularly, you will eventually be seen as an authority on the subject.
In guest blogging it is the intention that you create valuable content to actually help the reader and hope that people will appreciate this with a backlink.
This has a different approach to writing a guest blog for the sole purpose of getting incoming links. Link building is nowadays a matter of earning links and no longer a matter of simply placing links.
Another good reason to write for another blog is that you often immediately get more visitors to your website. Those visitors can also become returning visitors and so guest blogging offers you many advantages.
How do you start?
If you start with guest blogging you can look for suitable blogs. You can focus on blogs that are relevant to your website.
So look for blogs that deal with the same topic and suggest you write a guest blog. Of course with the possibility to include a link to your website.
Besides the fact that you can write a blog on another site that deals with the same subject as your website, you can also look for blogs that are more indirectly related to the subject.
It is then up to you to include in your blog a direct link to your services or products.
For example, you can search for suitable blogs or to prescribe as a guest by using a search engine on the word ‘blog’ in combination with the subject of your website.
You can also place an offer on various forums to write a guest blog or bring it to the attention via social media.
The search engines appreciate links, which are created in a natural way of link building, such as through guest blogs. Make use of that, because it only benefits you.