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With a blog – or webblog – you offer your web visitors interesting information. Daily, weekly or monthly, your readers, website visitors and customers are treated to current developments and other information. A great way to interest your customers. But not only digital consumers love blogs. Also search engines, especially Google, love blogs. This makes your blog an important part of your SEO.

WHY ARE BLOGS IMPORTANT?

Almost every entrepreneur, and certainly every SEO specialist knows that blogs are important for your website. A blog is a nice form of content for your website and can be written both informative and purely entertaining for the reader. Read in this informative blog even more reasons why blogs are important for your website.

WHAT IS A BLOG, WHAT IS BLOGGING AND WHAT IS A BLOGGER?

Back to basics. A blog, also known as a weblog, is a separate page on your website with an overview of blog posts. The blog posts that are uploaded here are usually in reverse chronological order, so from bottom to top. The main reason for this is that visitors to your website can see the most recent and current blog post at the top. Blogging is the active form of posting new content on the blog page on a daily, weekly or monthly basis. Who can then be called a ‘real blogger’? Someone who writes and posts a blog once, or someone who blogs on a daily basis? Opinions are divided about that. But generally speaking, a ‘blogger’ is talked about when someone actively does this, or even when this is their full-time job.

ARE BLOGS IMPORTANT FOR YOUR SEO?

YES! Blogs are incredibly important for your SEO and there are several reasons for that. First of all, content is king. For your SEO it is very important that you have a lot of content (text and/or media) on your website. This makes it easier for you to be found within the search results and more visitors will appear on your website. The second reason why blogs are important for your SEO, is that Google can see through blogs that your website is active and up to date, because blogs are regularly uploaded. Blogs always contain keywords on which you can be found. When entrepreneurs also have SEO texts written as blog posts, this gives your SEO strategy an incredible boost! Every blog post is a new opportunity to be found, especially that makes blogs important!

HOW CAN YOU MAKE BLOGS IMPORTANT?

That blogs are important actually has two causal factors. First of all of course the SEO factor, as described above. But there is another important reason why blogs are important: bringing a message to the visitors! Entertaining or informing visitors. This makes sure that visitors stay longer on your website, which is good for your SEO because your bounce rate drops. It also ensures that your potential customers are triggered to purchase your product or service, or to really read your story. Blogs allow you to offer snack content to your visitors. Snack content means small pieces of text that are entertaining, interesting and fun for visitors to read.

HAVE BLOGS WRITTEN BY A PROFESSIONAL

Do you still find it difficult to blog? Then you can let MediaChick write your professional SEO blogs. You can choose whether these blogs are informative or entertaining and which target group you want to reach. So having a blog written is ideal for entrepreneurs with their own website.

Blog laten schrijven?  Writing blogs requires discipline and time. That discipline still works, but where do you get the time from? We have a lot of smart helpers to help you on your way. And otherwise we’ll do it for you, won’t we? We don’t tell anyone. Was blogging more or less ‘off’ a while ago, is it now suddenly hot topic again? What makes blogging more important than ever? 1 – It generates website visitors. 2 – It raises your ranking/SEO. 3 – You can position your brand as market leader. 4 – It improves the bond with your readers and link building.